I-Mercado: I-62% yabathengi baseMexico basetyenziselwa ukukhangela iimveliso abazifunayo kwi-intanethi
Kutshanje, ukuze uqonde ngokupheleleyo imikhwa yokuthenga kunye nokuziphatha kwabathengi baseMexico, i-Mercado Fersis iqhuba isifundo kwaye kwakufumanisa ukuba abathengi baseMexico baqhele ukukhangela iimveliso abafuna ukuthenga kwiiwebhusayithi ze-e-Commerce.
Ngokutsho kwedatha, i-62% yabathengi baseMexico bathi bavame ukukhangela iimveliso zabo ezizithandayo ngokukhangela kwi-intanethi.Phakathi kwabo, i-80% yabathengi baseMexico bavame ukukhangela imveliso ekujoliswe kuyo ngokuthe ngqo kwi-platform ye-e-commerce.Ingabonwa ukuba imikhwa yokuthenga abathengi baseMexico ihambelana kakhulu nendlela yangoku.Baphishekela izinto ezintsha, bakhuthaze iindlela, kwaye banikele ingqalelo kwimidlalo nakwimpilo, ngakumbi kukhathalelo lomntu.Iindidi ezinophando olukhula ngokukhawuleza kwiiplatifti ze-e-commerce zaseMexico zezi zilandelayo:
Amalungu emoto (+49%)
Isandi kunye neVidiyo (+41%)
Impahla, iibhegi kunye nezihlangu (+39%)
Xa kuthelekiswa nexesha elidlulileyo, ezi ndidi zilandelayo zisekwimeko yokukhula ngokuqhubekayo, nangona izinga lokukhula liye lehla:
Ezemidlalo & Nokufaneleka (+16%)
Imfonomfono & nemfonomfono (+14%)
Ikhompyuter (+14%)
Ukongeza kokunyuka okubalulekileyo komthamo wokukhangela weendidi zeemveliso, inani lokukhangela amagama adumileyo likwaxhaphakile.Ngokwedatha yeMercado Libre Ads, awona magama ali-10 aphezulu asetyenziswa rhoqo ngabasebenzisi be-Intanethi eMexico ngo-2022 ngala:
Agendas 2022,Baby Yoda,Bratz,Pride,CepiMolo alisador、Estampas Panini、Halloween pupilentes、Decoración Halloween、Suéter Navideño、Calendario adviento
Ukongeza, iintengiso zeMercado Libre zabelane ngedatha enomdla, ebonisa ukuba abathengi baseMexico bavuleleke ngakumbi ekuthengeni.Okokuqala, sifumene ukuba abathengi baseMexico banobuhlobo kakhulu nokusingqongileyo.I-98% yabathengi baseMexico bathi banombono wokusetyenziswa okuzinzileyo.Okubangela umdla ngakumbi, igama elithi "ibhongo" (uphawu loluntu lwe-LGBTQ+) likhangelwa izihlandlo ezili-10 ngaphezulu kwiqonga le-Meikeduo kunokuba lalinjalo ngo-2021, ngakumbi kwizinto ezifana nempahla, ihempe kunye nezihlangu.IMercado Libre isala yenye yezona ndawo zithandwayo zokuthenga abantu baseMexico.Ngokophononongo lwakutsha nje olwenziwe yiTandem Up (iGrupoViko iarhente yobuchwephesha bentengiso), iMercado Libre inolwazi lwe-97% phakathi kwabathengi baseMexico kunye nezinga lokungena kwintengiso ye-85% eMexico, ide idlule kwi-e-commerce enkulu yase-US yase-Amazon.
Ngo-2022, iMexico iye yaba yenye yezona ndawo zisebenzayo kumaqonga e-e-commerce eLatin America, kwaye inelona nqanaba liphezulu lokuthatha inxaxheba kwabathengi.Izinga layo lokukhula kwe-e-commerce liya kufikelela kwi-55%, kwaye inani labasebenzisi liya kufikelela kwi-82 yezigidi. kweemveliso ukuhlangabezana neemfuno zabo zokuthenga ezahlukeneyo, kodwa nangenxa yokuba iqonga le-e-commerce liphucula ngokukhutheleyo ukuthutha kunye namava okuhanjiswa, njengephulo elithi "Ahorita", elifuna ukuba abarhwebi bagqibezele ukuhanjiswa kweodolo kwiiyure ze-24.
Xa sithetha ngokuthelekisa, iimfuno zexesha lolungiselelo kunye nothutho ziya kuba phezulu.Ngokuqhelekileyo ngeli xesha, wonke umntu uya kukhetha ukuhanjiswa okucacileyo okanye ukuthuthwa ngomoya.Ixesha lexesha liyi-3-5 iintsuku zokusebenza, kwaye ixesha lokuhamba ngolwandle malunga neentsuku ezingama-35-45, eziya kuchaphazela amava omthengi.yiva.Ngo-2023, iMexico ibe yenye yezona ndawo zisebenzayo kumaqonga e-e-commerce eLatin America, kwaye amandla enkcitho yabathengi akhula ngokukhawuleza.
Ixesha leposi: NgoMeyi-18-2023
