I-Mercado: I-62% yabathengi baseMexico basetyenziselwa ukukhangela iimveliso abazifunayo kwi-intanethi
Kungekudala, ukuze uqonde ngokupheleleyo iindlela zokuthenga kunye nokuziphatha kwabathengi baseMexico, iMercado Libre Ads yenza uphando kwaye yafumanisa ukuba abathengi baseMexico bajwayele ukukhangela iimveliso abafuna ukuzithenga kwiiwebhusayithi ze-e-commerce.
Ngokutsho kwedatha, i-62% yabathengi baseMexico bathi bavame ukukhangela iimveliso zabo ezizithandayo ngokukhangela kwi-intanethi. Phakathi kwabo, i-80% yabathengi baseMexico bavame ukukhangela imveliso ekujoliswe kuyo ngokuthe ngqo kwi-platform ye-e-commerce. Ingabonwa ukuba imikhwa yokuthenga abathengi baseMexico ihambelana kakhulu nendlela yangoku. Baphishekela izinto ezintsha, bakhuthaze iindlela, kwaye banikele ingqalelo kwimidlalo nakwimpilo, ngakumbi kukhathalelo lomntu. Iindidi ezinophando olukhula ngokukhawuleza kwiiplatifti ze-e-commerce zaseMexico zezi zilandelayo:
Amalungu emoto (+49%)
Isandi kunye neVidiyo (+41%)
Impahla, iibhegi kunye nezihlangu (+39%)
Xa kuthelekiswa nexesha elidlulileyo, ezi ndidi zilandelayo zisekwimeko yokukhula ngokuqhubekayo, nangona izinga lokukhula liye lehla:
Ezemidlalo & Nokufaneleka (+16%)
Imfonomfono & nemfonomfono (+14%)
Ikhompyuter (+14%)
Ukongeza kokunyuka okubalulekileyo komthamo wokukhangela weendidi zeemveliso, inani lokukhangela amagama adumileyo likwaxhaphakile. Ngokwedatha yeMercado Libre Ads, awona magama ali-10 aphezulu asetyenziswa rhoqo ngabasebenzisi be-Intanethi eMexico ngo-2022 ngala:
Agendas 2022,Baby Yoda,Bratz,Pride,CepiMolo alisador、Estampas Panini、Halloween pupilentes、Decoración Halloween、Suéter Navideño、Calendario adviento
Ukongeza, iintengiso zeMercado Libre zabelane ngedatha enomdla, ebonisa ukuba abathengi baseMexico bavuleleke ngakumbi ekuthengeni. Okokuqala, sifumene ukuba abathengi baseMexico banobuhlobo kakhulu nokusingqongileyo. I-98% yabathengi baseMexico bathi banombono wokusetyenziswa okuzinzileyo. Okubangela umdla ngakumbi, igama elithi "ibhongo" (uphawu loluntu lwe-LGBTQ+) likhangelwa amaxesha ali-10 ngaphezulu kwiqonga le-Meikeduo kunokuba lalinjalo ngo-2021, ngakumbi kwizinto ezifana nempahla, ihempe kunye nezihlangu. IMercado Libre isala yenye yezona ndawo zithandwayo zokuthenga abantu baseMexico. Ngokophononongo lwakutsha nje olwenziwe yiTandem Up (i-arhente yentengiso yeGrupoViko), iMercado Libre inolwazi lwe-97% phakathi kwabathengi baseMexico kunye nezinga lokungena kwintengiso ye-85% eMexico, ide idlule i-e-commerce enkulu yase-US yase-Amazon.
Ngo-2022, iMexico iye yaba yenye yezona ndawo zisebenzayo kumaqonga e-e-commerce eLatin America, kwaye inelona nqanaba liphezulu lokuthatha inxaxheba kwabathengi. Izinga layo lokukhula kwe-e-commerce liza kufikelela kwi-55%, kwaye inani labasebenzisi liya kufikelela kwizigidi ezingama-82. Ukukhula ngokukhawuleza kwemarike ye-e-commerce yaseMexico ayibangelwanga nje into yokuba iqonga le-e-commerce libonelela abathengi ngeemveliso ezahlukeneyo ezityebileyo ukuhlangabezana neemfuno zabo zokuthenga, kodwa nangenxa yokuba iqonga le-e-commerce liphucula ngenkuthalo uthutho kunye namava okuhanjiswa, okufana nephulo elithi "Ahorita, ukugcwalisa i-odolo yeeyure ezi-2".
Xa sithetha ngokuthelekisa, iimfuno zexesha lolungiselelo kunye nothutho ziya kuba phezulu. Ngokuqhelekileyo ngeli xesha, wonke umntu uya kukhetha ukuhanjiswa okucacileyo okanye ukuthuthwa ngomoya. Ixesha lexesha liyi-3-5 iintsuku zokusebenza, kwaye ixesha lokuhamba ngolwandle malunga neentsuku ezingama-35-45, eziya kuchaphazela amava omthengi. ukuziva. Ngo-2023, iMexico ibe yenye yezona ndawo zisebenzayo kumaqonga e-e-commerce eLatin America, kwaye amandla enkcitho yabathengi akhula ngokukhawuleza.
Ixesha lokuposa: May-18-2023
