Ngokwengxelo, i-74% yabathengi baseSaudi abakwi-intanethi bafuna ukonyusa ukuthenga kwabo kumaqonga e-e-commerce aseSaudi.Ngenxa yokuba ishishini laseSaudi Arabia kunye neshishini lemveliso libuthathaka, iimpahla zabathengi zixhomekeke kakhulu ekuthengeni ngaphandle.Kwi-2022, ixabiso lilonke leentengiso zaseTshayina kwi-Saudi Arabia ziya kuba yi-37.99 yeebhiliyoni zeedola zase-US, ukwanda kwe-7.67 yeebhiliyoni zeedola zaseMelika xa kuthelekiswa ne-2021, ukunyuka konyaka-ngonyaka we-25.3%.
1. Ukuthandeka kwe-e-commerce yasekhaya yaseSaudi kuyenyuka
Ngokutsho kwengxelo entsha evela kwi-Kearney Consulting kunye ne-Mukatafa, njengoko ukwamkelwa kokuthengwa kwe-intanethi kuqhubeka nokunyuka, abathengi baseSaudi batshintshela kwiindawo zokuthenga zendawo kunye neendawo zokuthenga ze-hybrid zendawo endaweni yeendawo zokuthenga ezinqamlezileyo.
Ngokwengxelo, iipesenti ezingama-74 zabathengi baseSaudi abakwi-Intanethi balindele ukonyusa ukuthenga kwabo kumaqonga e-e-commerce aseSaudi xa kuthelekiswa nokuthenga eTshayina, iGCC, iYurophu kunye ne-US.
Ngo-2021, i-e-commerce enqumla umda e-Saudi Arabia yenza i-59% yengeniso yorhwebo ye-e-commerce, nangona lo mlinganiso uya kuncipha ngophuhliso lwamashishini asekhaya kunye nomxube, kwaye unokuhla ukuya kwi-49% ngo-2026, kodwa isalawula. .
Amaxabiso aphantsi (72%), ukhetho olubanzi (47%), lula (35%) kunye nohlobo lwebrand (31%) zizathu zokuba kutheni abathengi bakhethe iiplatifti ezinqamlezileyo ukuza kuthi ga ngoku.
2. Ulwandlekazi oluluhlaza lwe-e-commerce lujikelezwe ziintlango
Kwiminyaka yakutshanje, ilizwe lam lelona qabane likhulu lezorhwebo laseSaudi Arabia.Ngenxa yokuba ishishini laseSaudi Arabia kunye neshishini lemveliso libuthathaka, iimpahla zabathengi zixhomekeke kakhulu ekuthengeni ngaphandle.
Ngo-2022, ukuthengiswa kwe-Saudi Arabia kuya kuba yi-US $ 188.31 yezigidigidi, ukunyuka kwe-US $ 35.23 yezigidigidi xa kuthelekiswa ne-2021, ukunyuka konyaka-ngonyaka kwe-23.17%.Kwi-2022, ixabiso lilonke leentengiso zaseTshayina kwi-Saudi Arabia ziya kuba yi-37.99 yeebhiliyoni zeedola zase-US, ukwanda kwe-7.67 yeebhiliyoni zeedola zaseMelika xa kuthelekiswa ne-2021, ukunyuka konyaka-ngonyaka we-25.3%.
Ukuze ulahle ukuxhomekeka kwayo kuqoqosho lweoyile, iSaudi Arabia iphuhlise ngamandla uqoqosho lwedijithali kwiminyaka yakutshanje.Ngokwe-ecommerceDB, iSaudi Arabia yeyona marike inkulu ye-e-commerce emhlabeni kwaye kulindeleke ukuba ifikelele kwi-11,977.7 yezigidi zeedola kwingeniso ngo-2023, ngaphambi kwe-UAE.
Ngaxeshanye, urhulumente welizwe wazisa imigaqo-nkqubo efanelekileyo kunye nemithetho ukuxhasa nokuphucula iziseko ze-Intanethi kunye nokuhlakulela iitalente ezintsha.Ngokomzekelo, ngo-2019, i-Saudi Arabia yaseka i-E-Commerce Committee, yadibana ne-Central Bank yaseSaudi Arabia kunye namanye amaziko ukuze iqalise izinto ezininzi zokuxhasa uphuhliso lwe-e-commerce, kwaye yabhengeza i-e-commerce yokuqala. umthetho.Kwaye phakathi kwamashishini amaninzi abandakanyekayo kwisicwangciso sombono we-2030, imboni ye-e-commerce ibe enye yezinto eziphambili zenkxaso.
3. Iqonga lendawo leVS iqonga lokuwela umda
Amaqonga amabini aziwayo e-e-commerce kuMbindi Mpuma yimini, iqonga le-e-commerce lasekhaya kuMbindi Mpuma, kunye neAmazon, iqonga le-e-commerce yehlabathi.Ukongeza, amaqonga e-e-commerce aseTshayina SHEIN, Fordeal, kunye neAliExpress nawo ayasebenza.
Okwangoku, iAmazon kunye nemini zezona ndawo zibalaseleyo zokungena kubathengisi baseTshayina ukuba bangene kwimarike ye-e-commerce ewela umda kuMbindi Mpuma.
Phakathi kwabo, iAmazon ineyona ndawo inkulu kwi-intanethi kuMbindi Mpuma.Kwiminyaka embalwa edlulileyo, i-Amazon ikhule ngokukhawuleza kuMbindi Mpuma, ithatha i-Top1 ye-e-commerce website kuMbindi Mpuma unyaka wonke.
Ngeli xesha, iAmazon isajongene nokhuphiswano kuMbindi Mpuma ukusuka kwimbangi yasekhaya yaseNoon.
Emini ingene ngokusesikweni kuMbindi Mpuma we-e-commerce kwimarike ukusukela ngo-2017. Nangona ingene kwimarike kade, iNoon inamandla amakhulu ngokwezimali.Ngokwedatha, i-Noon liqonga le-e-commerce elinzima elakhiwe nguMuhammad Alabbar kunye nengxowa-mali yotyalo-mali ezimeleyo yaseSaudi ngexabiso le-1 yeebhiliyoni zeedola.
Kwiminyaka yakutshanje, njenge-latecomer, i-Noon ikhule ngokukhawuleza.Ngokutsho kwengxelo, i-Noon sele ithathe isabelo semarike esizinzile kwiimarike ezininzi ezifana neSaudi Arabia kunye ne-United Arab Emirates.Kunyaka ophelileyo, iMini ikwabekwe phakathi kwezona zixhobo ziphezulu zokuthenga kuMbindi Mpuma.Kwangaxeshanye, ukuze kuqiniswe amandla ayo, i-Noon iphinda ikhawulezise ukucwangciswa kwezinto, intlawulo kunye nezinye iinkalo.Ayikhange yakhe kuphela iindawo zokugcina iimpahla ezininzi, kodwa ikwaseke iqela layo lonikezelo ukuze liqhubeke nokwandisa ukuhanjiswa kweenkonzo zosuku olunye.
Olu luhlu lwemiba lwenza ukuba iMini ibe lukhetho oluhle.
4. Ukukhethwa kwababoneleli bolungiselelo
Ngeli xesha, ukhetho lomboneleli wolungiselelo lubaluleke kakhulu.Kubaluleke kakhulu kwaye kuzinzile kubathengisi ukuba bafumane inkonzo efanelekileyo kunye nomboneleli wezinto eziphathekayo othembekileyo.I-Matewin Supply Chain iya kwakha umgca wezinto ezikhethekileyo eSaudi Arabia ukusuka kwi-2021, kunye nexesha elikhawulezayo kunye neendlela ezikhuselekileyo nezizinzileyo.Inokuba lukhetho lwakho lokuqala kulungiselelo kunye neqabane lakho olithembileyo.
Ixesha lokuposa: Jul-14-2023
