I-Google kunye ne-Kantar iqalise ngokudibeneyo i-Consumer Analytics, ejonge i-Saudi Arabia, imarike ebalulekileyo kuMbindi Mpuma, ukuhlalutya iindlela zokuziphatha zokuthengwa kwabathengi kwiindidi ezintlanu: i-electronics yabathengi, igadi yasekhaya, imfashini, igrosa kunye nobuhle, ngokugxininisa kwiimeko zemarike ngexesha leRamadan.
Abathengi baseSaudi babonisa iindlela ezintathu zokuthenga ezahlukeneyo ngexesha leRamadan
Ukuthenga kwi-Intanethi eSaudi Arabia kuyaqhubeka ukukhula ngexesha leRamadan, nakwiindidi ezinjengokutya kunye nobuhle. Nangona kunjalo, iipesenti ezingama-78 zabathengi be-elektroniki baseSaudi bathi bathenga iimveliso ngexesha leRamadan kwaye abakhethi malunga neendlela abazikhethayo. Nangona kunjalo, abathengi baseSaudi Arabia bakhetha ngakumbi ukuba kutheni bethenga iimpahla ezithile.
Ukuthenga izinto ezibangela ukuba abathengi befashoni kunye nobuhle eSaudi ngexesha leRamadan
abathengi bobuhle bayazi
ingaba uphawu luyaziphepha izithako eziyingozi
yefashoni abathengi bafuna
iimpawu zokuhlonipha iyantlukwano kunye nokubandakanywa
Umthombo: Google/Kantar, KSA, Smart Shopper 2022, Bonke abathengi beemveliso zomthengi wombane, ikhaya, negadi, ifashoni, kunye negrosari, ubuhle, n=1567. Epreli 2022-Meyi 2022.
Umgangatho wamava okuthenga eRamadan ubalulekile
Malunga nesibini kwisithathu sabathengi baseSaudi Arabia bafumana iingxaki zokuthenga kwi-Intanethi ngexesha leRamadan. Iipesenti ezingama-25 zabathengi be-elektroniki kunye neepesenti ezingama-23 zabathengi bobuhle bathi kwakunzima ukufumana ukuphononongwa kwemveliso ezimeleyo. Ngeli xesha, abasebenzisi bombane (20%) kunye nabathengi begadi yamakhaya (21%) bathi baneengxaki zokubhalisa okanye ukungena kwi-intanethi.
Ke ngoko, umgangatho kunye neenkcukacha zokuthenga amava aya kugcina iintliziyo zabathengi.
Ukuhanjiswa ngokukhawuleza, indleko-esebenzayo iya kutsala abathengi abaninzi
Amashumi asibhozo anesine ekhulwini abathengi baseSaudi bathi bahlala bethenga kuphela kubathengisi abambalwa abaxhomekeke kubo ngexesha leRamadan, kodwa amava okuthenga angathandekiyo aya kutshintsha ingqondo yabo.
Amashumi amane anesibini ekhulwini abathengi bathi baza kuzama uphawu olutsha, umthengisi okanye iqonga le-intanethi ukuba banokuthumela ngokukhawuleza. Ezinye iipesenti ezingama-33 zabathengi nazo ziyavuya ukwenza utshintsho ukuba imveliso ibonelela ngexabiso elingcono lemali.
Izizathu ezi-3 abathengi baseSaudi bazama abathengisi abatsha, amaqonga, okanye iimveliso abangazange bathenge kuzo ngaphambili
Bakhawuleza
Into ifumaneka apho kuqala
Imveliso inexabiso eliphantsi apho
Umthombo: Google/Kantar,KSA, Smart Shopper 2022, Bonke abathengi beemveliso zombane wabathengi, ikhaya kunye negadi, ifashoni, kunye negrosari,ubuhle, n = 1567, Epreli 2022-Meyi 2022.
Ixesha lokuposa: Feb-09-2023
