Emva kokucoca, ukugalela isanti, ukudibanisa, kunye nokupeyinta, umsebenzisi akazukufumana kuphela isiqwenga esitsha sefanitshala, kodwa unokuvula igama eliyimfihlo letrafikhi kwimidiya yoluntu.
Kwiminyaka yakutshanje, ukulungiswa kwekhaya / iyadi kunye neevidiyo ezinemixholo ye-DIY ziye zaziwa kumajelo eendaba aphesheya. Izihloko ezihamba phambili #iprojekthi yasekhaya kunye #negadi kwiTikTok ifikelele kwi-7.2 yeebhiliyoni kunye neebhiliyoni ezili-11 ngokulandelelanayo. Ukuxhamla kolu phuhliso lokuphucula ikhaya, udidi lwezixhobo ze-DIY lukhule ngamandla kumaqonga amakhulu e-e-commerce, ukuvula amathuba amakhulu oshishino.
Inkcubeko ye-DIY iyathandwa, izala amakhulu eebhiliyoni zengoma yegolide
Kumazwe aseYurophu naseMelika, izinga lobunini bezindlu ezinentsapho enye kunye neentendelezo zabucala liphezulu. Ngexesha lo bhubhani, abantu bachitha ixesha elininzi ekhaya. Ukuhlaziya imeko-bume yekhaya nokwenza izitiya ngokuthe ngcembe kuye kwaba yinto yokuzonwabisa yasekhaya kwiintsapho ezininzi. Ukongezelela, ngenxa yezinto ezifana nokunyuka kwamaxabiso angaphandle kunye neendleko eziphezulu zabasebenzi, abantu baseYurophu nabaseMelika bahlala bethobela umgaqo othi "zama ukungafumani abasebenzi ukuba unokwenza ngokwakho" xa kuziwa ekuhlaziyweni kwekhaya kunye nokulungiswa kwendlu. ukukhula kwe.
Ngokophando, imarike yokuthengisa ikhaya le-DIY yehlabathi jikelele ixabisa i-US$848.2 yeebhiliyoni ngo-2021, kwaye kulindeleke ukuba ifikelele kwi-US$1,278 yebhiliyoni ngo-2030, ngesantya sokukhula sonyaka esiyi-4.37% ukusuka ku-2022 ukuya ku-2030. [1] Jonga ukukhula kwezixhobo zombane kwiindidi zezixhobo zombane kwiminyaka yakutshanje
1. I-FinancesOnline, umbutho ogunyazisiweyo wangaphandle, ubhengeze iindidi ze-Amazon ezikhula ngokukhawuleza ngo-2022, kubandakanywa izixhobo kunye neendidi zokuphucula ikhaya le-DIY, kunye ne-patio, i-lawn kunye negadi zegadi ezibekwe kwiindawo ezintandathu eziphezulu.
2. Ngo-2022, izinga lokungena kwehlabathi jikelele lezixhobo ze-AliExpress kunye nezibane ziya kwanda ngo-3% ngonyaka, ukugcina ukukhula okulungileyo, apho iYurophu ibala i-42%, i-akhawunti yaseRashiya i-20%, i-United States 8%, iBrazil 7%, iJapan kunye ne-South Korea 5%.
3. Kwi-ManoMano, iqonga le-e-commerce elikhokelayo laseYurophu lokubonelela ngendlu, ukulima kunye ne-DIY, udidi lwezixhobo lugcine izinga lokukhula lonyaka le-15%.
Enyanisweni, ishishini lezixhobo lilonke liphawulwa ngokuzinza, kwaye nangexesha lengxaki yezemali, imarike igcine iqondo elithile lokuqina. Ngexesha le-post-bhubhane, imodeli yeofisi ekude iye yadityaniswa ngakumbi kubomi babantu baseYurophu nabaseMelika, kwaye ukufuna kwabantu ukuphucula imekobume yeentsapho zabo kunye nomgangatho wobomi uyaqhubeka. Ezi mpawu zibonisa ukuba kusekho indawo eninzi yokukhula kwiimveliso zesixhobo se-DIY.
China ishishini isixhobo sombane phantsi tuyere
Ukubuyela kwikhonkco lokubonelela, ikhonkco langoku leshishini lesixhobo samandla e-China ligqityiwe, kwaye iingenelo ezahlukeneyo zokudibanisa zenziwe kwindawo ephezulu, ephakathi kunye nesezantsi kwishishini. Ngokwezibalo ezivela kwiSebe leSixhobo soMbane saseChina i-Equipment Industry Association, ngaphezu kwe-85% yezixhobo zombane ezisetyenziswa kwihlabathi ziveliswa e-China, kwaye i-China ye-electronic tool exports i-akhawunti malunga ne-40% yokuthunyelwa kwehlabathi jikelele kwezixhobo zombane.
Idolophu yaseLusigang, isiXeko saseQidong, kwisiXeko saseNantong, kwiPhondo laseJiangsu yi "Hometown of Power Tools" eChina. Ngaphambili, iinkampani zezixhobo zamandla ze-Qidong bezigxile kakhulu kurhwebo lwasekhaya, okanye zithathe inxaxheba kulwahlulo lweshishini lamazwe ngamazwe lwabasebenzi nge-OEM kunye ne-OEM. Imveliso yonyaka kunye nentengiso yezixhobo zombane apha idlula i-50 yeebhiliyoni zeeyuan, ibalwa ngaphezu kwe-60% yentengiso yelizwe lonke [4].
Nangona kunjalo, kwiminyaka yakutshanje, ishishini lezixhobo zombane laseQidong ligxile ekukhawuleziseni inguqu kunye nokuphucula ngezicwangciso ezinje ngeteknoloji entsha, ukuqhuba ngaphandle, uphuhliso lwesikali, kunye nolawulo lophawu. Iqela leenkampani ezinkulu kunye ezinamandla zezixhobo zombane ziye zagqiba ukuguqulwa kweempawu zazo. Ngelo xesha, itshintshile ekulweni yedwa ukuya kuphuhliso lweqela, kwaye ithathe inxaxheba ngokusebenzayo kwisicwangciso sesizwe "somjikelo wesibini" ukukhawulezisa isantya "sokuphuma".
Xa uHugo watyelela ibhanti yesixhobo sombane se-Qidong kulo nyaka uphelileyo, kwafunyaniswa ukuba iJiangsu Dongcheng Electric Tool Co., Ltd., ishishini eliphambili lasekhaya kunye nophawu oluphambili kwishishini lombane laseTshayina, laqala ukukhawulezisa inkqubo yokuthengisa izinto zombane ukusukela ngo-2013. eShanghai ngo-2021, ngethemba lokusebenzisa i-e-commerce enqumla imida kunye nezinye iifomati ezintsha zorhwebo zangaphandle ukuze unciphise, ngokusebenzisa i-intanethi + ngaphandle kwe-intanethi ye-Omni-channel layout, Zama ukwenza impumelelo kwiimarike zaseYurophu naseMelika zaphesheya.
Ayingomashishini akhokelayo kuphela akhawulezisa ukungena kwawo, kodwa neefektri ezininzi zalapha zamkela olu hlobo lutsha lorhwebo lwangaphandle ngexesha legolide lokuwela imida ye-e-commerce ekhula ukubamba igagasi elitsha lophuhliso.
Umntu ophethe umzi-mveliso wathi: "Senza izixhobo zokutshaja ibhetri ye-lithium. Siye saba yi-OEM kwiimpawu ezinkulu zangaphandle iminyaka emininzi, kwaye sinokuzithemba ngokwaneleyo ekusebenzeni kunye nokhuseleko lweemveliso. Xa kuthelekiswa nabanye abavelisi baphesheya kweelwandle, izixhobo zamandla eQidong zinexabiso elikhulu. ishishini elinqumla imida liqhubekile nokukhula kule minyaka mibini idlulileyo.”
Kwimbono yomntu ophetheyo, isiseko esiluqilima semizi-mveliso yenye yokhuphiswano olungundoqo lwezixhobo zombane zeQidong ukukhwela umoya namaza phesheya kolwandle. Kwangelo xesha, waye waziva ngokunzulu umoya worhwebo we-e-commerce owandayo eNantong kwiminyaka yakutshanje. "I-Nantong ivelise imigaqo-nkqubo emininzi evumelana ne-e-commerce enqumla imida. Kukwakho neenkonzo ezininzi, uqeqesho, kunye nemiboniso emikhulu enxulumene norhwebo lwe-intanethi oluwela imida," watsho.
Kuyaqondwa ukuba kule minyaka yamva nje, uNantong uyaqhubeka nokukhuthaza imodeli "yebhanti yeshishini + umda we-e-commerce", kwaye ngokusebenzisa amanyathelo afana nenkxaso yomgaqo-nkqubo, uqeqesho lwetalente esisiseko ye-e-commerce, kunye nokuvula umda we-e-commerce wexabiso elipheleleyo leenkonzo ezibanzi, itsale iinkampani zorhwebo zangaphandle ukuba zibandakanyeke kwi-Cross-border e-commerce, kwaye kugxininiswe kwi-brandistic e-commerce, kwaye kugxilwe kwi-brandistic ibhanti. Ngenkxaso edibeneyo karhulumente, amashishini, kunye nemikhosi yentlalontle, iNantong iwulime ngokunzulu umhlaba ochumileyo ukuze kuphuhliswe i-e-commerce enqumla imida kwaye ngokuqhubekayo ikhupha amandla ayo ophuhliso.
Ixesha lokuposa: Apr-24-2023
