Emva kokucoca, ukugalela isanti, ukudibanisa, kunye nokupeyinta, umsebenzisi akazukufumana kuphela isiqwenga esitsha sefanitshala, kodwa unokuvula igama eliyimfihlo letrafikhi kwimidiya yoluntu.
Kwiminyaka yakutshanje, ukulungiswa kwekhaya / iyadi kunye neevidiyo ezinemixholo ye-DIY ziye zaziwa kumajelo eendaba aphesheya.Izihloko ezihamba phambili #iprojekthi yasekhaya kunye #negadi kwiTikTok ifikelele kwi-7.2 yeebhiliyoni kunye neebhiliyoni ezili-11 ngokulandelelanayo.Ukuxhamla kolu phuhliso lokuphucula ikhaya, udidi lwezixhobo ze-DIY lukhule ngamandla kumaqonga amakhulu e-e-commerce, ukuvula amathuba amakhulu oshishino.
Inkcubeko ye-DIY iyathandwa, izala amakhulu eebhiliyoni zengoma yegolide
Kumazwe aseYurophu naseMelika, izinga lobunini bezindlu ezinentsapho enye kunye neentendelezo zabucala liphezulu.Ngexesha lo bhubhani, abantu bachitha ixesha elininzi ekhaya.Ukuhlaziya imeko-bume yekhaya nokwenza izitiya ngokuthe ngcembe kuye kwaba yinto yokuzonwabisa yasekhaya kwiintsapho ezininzi.Ukongezelela, ngenxa yezinto ezifana nokunyuka kwamaxabiso angaphandle kunye neendleko eziphezulu zabasebenzi, abantu baseYurophu nabaseMelika bahlala bethobela umgaqo othi "zama ukungafumani abasebenzi ukuba unokwenza ngokwakho" xa kuziwa ekulungisweni kwekhaya kunye nokulungiswa kwendlu.ukukhula kwe.
Ngokophando, imarike yokuthengisa ikhaya le-DIY yehlabathi jikelele ixabisa i-US$848.2 yeebhiliyoni ngo-2021, kwaye kulindeleke ukuba ifikelele kwi-US$1,278 yebhiliyoni ngo-2030, ngesantya sokukhula sonyaka esiyi-4.37% ukusuka ku-2022 ukuya ku-2030. [1] Jonga ukukhula kweendidi zezixhobo zombane kumaqonga amakhulu e-e-commerce kwiminyaka yakutshanje:
1. I-FinancesOnline, umbutho ogunyazisiweyo wangaphandle, ubhengeze iindidi ze-Amazon ezikhula ngokukhawuleza ngo-2022, kubandakanywa izixhobo kunye neendidi zokuphucula ikhaya le-DIY, kunye ne-patio, i-lawn kunye negadi zegadi ezibekwe kwiindawo ezintandathu eziphezulu.
2. Ngo-2022, izinga lokungena kwihlabathi le-AliExpress izixhobo kunye nezibane ziya kwanda ngo-3% ngonyaka, ukugcina ukukhula okulungileyo, apho iYurophu ibala i-42%, iRashiya i-20%, i-United States 8%; Brazil 7%, Japan kunye South Korea 5%.
3. Kwi-ManoMano, iqonga le-e-commerce elikhokelayo laseYurophu lokubonelela ngendlu, ukulima kunye ne-DIY, udidi lwezixhobo lugcine izinga lokukhula lonyaka le-15%.
Ngapha koko, ishishini le-SICANDT lilonke liphawuleka ngokuzinza, kwaye kwanaxa ingxaki yemali, imakethi igcine imeko ethile eyomeleleyo.Kwixesha le-Post-ye-ofisi, imodeli ekude idityaniswe kubomi babantu baseYurophu naseMelika, kunye nokufuna abantu ukuphucula imeko yabo yosapho kunye nomgangatho wobomi oqhubeka ungafakwanga.Ezi mpawu zibonisa ukuba kusekho indawo eninzi yokukhula kwiimveliso zesixhobo se-DIY.
China ishishini isixhobo sombane phantsi tuyere
Ukubuyela kwi-chain yoThintelo, isixhobo seShishini saMandla saMandla e-China sigqibelele, kwaye izibonelelo ezahlukeneyo ze-Advices zisenziwe kwindawo ephezulu, ephakathi nangaphantsi.Ngokweenkcukacha-manani kwisebe leShishini le-China Izixhobo zoMveliso weShishini leShishini, ngaphezu kwe-85% yezixhobo zombane ezisetyenzisiweyo kwi-China, kunye ne-Akhawunti ye-Akhawunti ye-China ye-China malunga neepesenti ezingama-40 zombane eziThumela ngaphandle kwezixhobo zombane .
Idolophu yaseLusigang, isiXeko saseQidong, kwisiXeko saseNantong, kwiPhondo laseJiangsu yi "Hometown of Power Tools" eChina.Ngaphambili, iinkampani zezixhobo zamandla ze-Qidong bezigxile kakhulu kurhwebo lwasekhaya, okanye zithathe inxaxheba kulwahlulo lweshishini lamazwe ngamazwe lwabasebenzi nge-OEM kunye ne-OEM.Imveliso yonyaka kunye nentengiso yezixhobo zombane apha idlula i-50 yeebhiliyoni zeeyuan, ibalwa ngaphezu kwe-60% yentengiso yelizwe lonke [4].
Nangona kunjalo, kwiminyaka yakutshanje, ishishini lezixhobo zombane laseQidong ligxile ekukhawuleziseni inguqu kunye nokuphucula ngezicwangciso ezinje ngeteknoloji entsha, ukuqhuba ngaphandle, uphuhliso lwesikali, kunye nolawulo lophawu.Iqela leenkampani ezinkulu kunye ezinamandla zezixhobo zombane ziye zagqiba ukuguqulwa kweempawu zazo.Ngelo xesha, itshintshile ekulweni yedwa ukuya kuphuhliso lweqela, kwaye ithathe inxaxheba ngokusebenzayo kwisicwangciso sesizwe "somjikelo wesibini" ukukhawulezisa isantya "sokuphuma".
Xa i-hugo enqamlezileyo yatyelela ibhanti yombane ophelileyo kulo nyaka uphelileyo, kwafundwa ukuba i-jiangsussu dongcheng isixhobo sombane kunye neshishini elikhokelayo kwi-China ye-China, yaqala ukukhawuleza kwinkqubo ye I-phand yayo ukusukela ngo-2013. Iifomati zorhwebo ezitsha zelinye ilizwe ukusika, nge-Intanethi + i-Offine-Channel Channel Channel, yezame ukwenza impumelelo kwiimarike zaseYurophu ne-American.
Ayingomashishini akhokelayo kuphela akhawulezisa ukungena kwawo, kodwa neefektri ezininzi zalapha zamkela olu hlobo lutsha lorhwebo lwangaphandle ngexesha legolide lokuwela imida ye-e-commerce ekhula ukubamba igagasi elitsha lophuhliso.
Umntu ophethe umzi-mveliso uthe:Sibe se-oEM kwiimpawu ezikhulu zangaphandle iminyaka emininzi, kwaye sinentembelo eyaneleyo ekwenzeni nasekukhuseleni kweemveliso.Xa kuthelekiswa nezinye izinto ezivezelweyo zaphesheya, izixhobo ze-Qidong zinenzuzo enkulu yamaxabiso.Ngokucacileyo.Ngoku inkampani iyaqhubeka nokutyala imali kuphando kunye nophuhliso, kwaye iimveliso zidlulise i-GS, CE, i-rohs kunye nolunye uvavanyo kunye nolunye ugqirha wezindlu, kwaye ishishini lethu lommandla liqhubekile kule minyaka mibini idlulileyo. "
Kwimbono yomntu ophetheyo, isiseko esiluqilima semizi-mveliso yenye yokhuphiswano olungundoqo lwezixhobo zombane zeQidong ukukhwela umoya namaza phesheya kolwandle.Kwangelo xesha, waye waziva ngokunzulu umoya worhwebo we-e-commerce owandayo eNantong kwiminyaka yakutshanje.“INantong yazise imigaqo-nkqubo emininzi elungele urhwebo lwe-intanethi olunqumla imida.Kukwakho neenkonzo ezininzi, uqeqesho, kunye nemiboniso emikhulu enxulumene norhwebo lwe-intanethi oluwela imida,” utshilo.
Kuyaqondakala ukuba kwiminyaka yakutshanje, i-natong iyaqhubeka nokukhuthaza "ibhanti + ye-E-Commer-Commer-Commerce", kunye nemilinganiselo efana nenkxaso yomgaqo-nkqubo, kunye nokuvula umnqamlezo- Imida ye-DARDE E-Commerce I-Chain Chain Chain Chain Commaight Preming I-E-Commerce E-Commerce E-Commerce E-Deserce, ngelixa ugxile kwisakhiwo se-Brand, ukhuthaza ukuphuculwa kwe-NANTONG STORENIL STORINIL STORING.Ngenkxaso edibeneyo yoorhulumente, amashishini, kunye nemikhosi yezentlalo, i-NANGOng ihlakulele umhlaba ochumileyo kuphuhliso lwe-E-Commerce ye-e-Rist kwaye ikhuphe ngokuqhubekayo ikhutshelwe amandla ophuhliso.
IXESHA LOKUQALA: APR-24-2023
