Imfuno yempahla yaseMexico iyanda

Umhla we-17 kuCanzibe luSuku lwe-Intanethi lweHlabathi. Amagosa aseMexico athi inani labantu abasebenzisa i-Intanethi eMexico liye lakhula ngokukhawuleza kule minyaka isibhozo idluleyo. Ukusukela ngo-2022, inani labantu abasebenzisa i-Intanethi eMexico liza kufikelela kwi-96.8 yezigidi. “Owongamileyo” waseMexico wanikela ingxelo yokuba kule minyaka isibhozo idluleyo, iMexico iye yaqalisa elona xesha likhula ngokukhawuleza labasebenzisi be-Intanethi. Ngo-2022, inani labasebenzisi be-Intanethi eMexico liya kufikelela kwi-96.8 yezigidi, ukwanda kwe-23.7 yezigidi ukusuka ekupheleni kwexesha langaphambili likarhulumente. Ekupheleni kuka-2022, izinga lokungena kwi-Intanethi labemi abaneminyaka eyi-6 nangaphezulu liya kuba yi-80.8%.

Inguqu yedijithali yaseMexico ibe yinyani

Ngokuka-Analí Díaz Infante, uMongameli woMbutho we-Intanethi waseMexico (i-Asociación de Internet MX), ngokokufunda malunga neMikhwa yabasebenzisi be-Intanethi eMexico ngo-2023″, inani labasebenzisi be-Intanethi eMexico linyuke kakhulu, libonisa ukuba inguqu yedijithali iye yaba yiNyaniso. kuhle ixesha kwixesha elizayo I-Intanethi iye yahlukana nobomi baseMexico.

Abathengi abancinci baseMexico balandela ngokuthe ngcembe    Iimveliso zaseTshayina

Ulutsha olufuna umzila waseMexico luneemfuno ezithile zomgangatho wobomi kunye nempahla yemihla ngemihla, ngoko ke bakulungele ukukhetha iimpahla kwiimpawu ezinkulu, kodwa bakhetha ukunikela ingqalelo kwizaphulelo. Ukongeza kwiivenkile ezikwi-intanethi zeebrendi eziphambili, iPrivalia kunye neFarfetch zezinye zeapps ezithandwa ngabantu abaninzi, zibonelela ngeemveliso ezininzi zegama elinezaphulelo ezinkulu. Phakathi kwabantu baseMexico, abafazi abaninzi bathi iSHEIN ibambe iintliziyo zabo. Ibonelela ngeendlela ezahlukeneyo kwaye akulula ukufumana uhlobo olufanayo kwimarike yendawo. Iyonga iindleko. Ngophuhliso loshishino lwemveliso yaseTshayina, abantu baseMexico baye bafunda ukuba imveliso yaseTshayina inomgangatho kunye noyilo.Xa kuthelekiswa neemveliso zaseMexico zexabiso elifanayo, abaninzi baseMexico bazimisele ukukholelwa kumgangatho wemveliso yaseTshayina. Inani leenkampani ze-e-commerce zaseTshayina ezifana ne-SHEIN ngoku zinokuba nentengiso ethile eMexico, ekwangenxa yokuphuculwa komgangatho wokwenziwa kwe-China kwimbono yabantu basekhaya.

Izinto ezikhethwayo zokuthenga kwi-Intanethi zaseMexico ziphenjelelwa kakhulu ngabacebisi

I-Mexico inabasebenzisi beendaba zoluntu abazizigidi ezili-102.5, elilingana ne-78.3% yabemi bebonke, nokuba phezulu kancinci kunelo lonke inani labasebenzisi be-Intanethi ngenxa yobukho beeakhawunti ezininzi kunye neeakhawunti ezingezizo ezabucala. Eyona idumileyo phakathi kwabo nguFacebook onabasebenzisi abazizigidi ezingama-89.7, ilandelwa yiYouTube enabasebenzisi abazizigidi ezingama-80.6, i-Instagram enabasebenzisi abazizigidi ezingama-37.85 kunye neTikTok enabasebenzisi abazizigidi ezingama-46.02. Ewe, i-WhatsApp, njengesoftware esetyenziswa ngabantu baseMexico kunxibelelwano lwemihla ngemihla, ikwayenye yeeapps ezinabasebenzisi abaninzi. Nangona kunjalo, ngokungafaniyo neminyaka edlulileyo, inani labasebenzisi beTikTok kunye ne-LinkedIn linyuke kakhulu.

Ukubaluleka kwenethiwekhi yemidiya yoluntu eMexico ayiqhelekanga kwi-e-commerce. Ngokwengxelo yovavanyo lokuziphatha kwabathengi ye-arhente yokubonisana noMarco, i-56% yabantu baseMexico baya kuphenjelelwa ngabacebisi xa kuthengwa kwi-Intanethi. Aba bacebisi banokusuka kubantu abakungqongileyo, okanye kula majelo asekuhlaleni.

I-Matewin supply chain ikhapha indlela yokulungiselela abathengisi baseMexico

Ngokwandiswa okuqhubekayo kunye nokuphuculwa kweemarike zaseMexico, inkonzo yempahla yomthengisi ibaluleke kakhulu. I-Matewin Supply Chain ineminyaka engaphezu kwe-5 yamava olungiselelo eMexico. Izisombululo ezilungiselelweyo zolungiselelo olulodwa. Kwangaxeshanye, siya kuqhubeka siphucula ubuntununtunu obuphezulu beenkonzo zexesha lokusebenza, siphucula ezethu izixhobo, amaqela, iimveliso, iinkonzo kunye neminye imiba, kwaye sibonelela abathengi ngeenkonzo zesayensi kunye nezikumgangatho ophezulu. I-SISA China-Mexico ikomkhulu layo e-Yiwu, e-China, kwaye ineendawo zokugcina iimpahla e-Yiwu nase-Shenzhen. Kuzibophelele ekuboneleleni ngeenkonzo zonikezelo lwenkonzo eyodwa kubathengisi bemida, ukusuka kwirisithi yasekhaya, ukulayishwa, ukubhukisha ngenqanawa, isibhengezo sokuthumela ngaphandle kunye nokukhutshwa kwezithethe zasekhaya eMexico. Landela iimpahla ukuze uqinisekise ukuba iimpahla zihlala zifika ngokutyibilikayo kwindawo ekuyiwa kuyo kwaye uqonde inkonzo yendlu ngendlu.