Ukhuphiswano kwimakethi ye-e-commerce enqamleza imida luya lusiba lubi kakhulu, kwaye abathengisi abaninzi bajonge ngenkuthalo iimarike ezivelayo.Ngo-2022, i-e-commerce yaseLatin America iya kukhula ngokukhawuleza kwizinga lokukhula kwe-20.4%, ngoko ke amandla ayo okuthengisa ayinakujongelwa phantsi.
Ukunyuka kwemarike ye-e-commerce ewela umda eLatin America kusekwe kwezi meko zilandelayo:
1. Umhlaba mkhulu kwaye abantu bakhona baninzi
Indawo yomhlaba i-20.7 yezigidi zeekhilomitha zeekhilomitha.Ukusukela ngo-Epreli ka-2022, inani labantu lilonke limalunga ne-700 yezigidi, kwaye abantu bathanda ukuba bancinci.
2. Ukukhula koqoqosho oluzinzileyo
Ngokwengxelo ebikhutshwe ngaphambili yiKomishoni yezoQoqosho yeZizwe eziManyeneyo kuMbindi Merika nakwiCaribbean, uqoqosho lwaseLatin America kulindeleke ukuba lukhule nge-3.7% ngowama-2022. Umlinganiselo phakathi kwamazwe asaphuhlayo kunye nemimandla, unomgangatho ophezulu kakhulu wokufudukela ezidolophini, obonelela ngesiseko esilungileyo sophuhliso lweenkampani ze-Intanethi.
3. Ukusasazeka kwe-Intanethi kunye nosetyenziso olubanzi lwee-smartphones
Izinga layo lokungena kwi-Intanethi lidlula i-60%, kwaye ngaphezu kwe-74% yabathengi bakhetha ukuthenga kwi-intanethi, ukwanda kwe-19% ngaphezu kwe-2020. Inani labathengi be-intanethi kummandla kulindeleke ukuba linyuke ukusuka kwi-172 yezigidi ukuya kwi-435 yezigidi nge-2031. Ngokutsho kwe-2031. ukuya kuPhando lweForrester, ukusetyenziswa kwe-intanethi eArgentina, eBrazil, eChile, eColombia, eMexico nasePeru kuya kufikelela kwi-US $ 129 yebhiliyoni ngo-2023.
Okwangoku, amaqonga e-e-commerce aphambili kwimarike yaseLatin America abandakanya iMercadolibre, iLinio, iDafiti, iMelika, iAliExpress, iSHEIN kunye neShopee.Ngokwedatha yentengiso yeqonga, ezona ndidi zemveliso zidumileyo kwimarike yaseLatin America zezi:
1. Iimveliso zombane
Imakethi yayo ye-elektroniki yabathengi kulindeleke ukuba ibe nokukhula okubalulekileyo kule minyaka imbalwa izayo, kwaye ngokwedatha ye-Mordor Intelligence, inqanaba lokukhula lonyaka elihlanganisiweyo ngo-2022-2027 kulindeleke ukuba lifikelele kwi-8.4%.Abathengi baseLatin America nabo babona imfuno eyongeziweyo yezixhobo ezihlakaniphile, izixhobo zasekhaya ezihlakaniphile kunye nobunye ubuchwepheshe basekhaya, ngokugxila kumazwe anjengeMexico, iBrazil neArgentina.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
2. Ukuzonwabisa kunye nokuzonwabisa:
Imakethi yaseLatin America inesidingo esikhulu sezinto zokudlala kunye nezinto zokudlala, kubandakanya iikhonsoli zomdlalo, ulawulo olukude kunye nezixhobo zeperipheral.Ngenxa yokuba inani labemi abaneminyaka eyi-0-14 eLatin America lifikelele kwi-23.8%, awona mandla aphambili okusetyenziswa kweethoyi kunye nemidlalo.Kolu didi, ezona mveliso zidumileyo ziquka iikhonsoli zomdlalo wevidiyo, imidlalo eshukumayo, iithoyi ezinegama, oonodoli, imidlalo yezemidlalo, imidlalo yebhodi, kunye nezinto zokudlala ezixubileyo, phakathi kwabanye.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
3. Izixhobo zasekhaya:
Izixhobo zasekhaya ziludidi lwemveliso ethandwa kakhulu kwiimarike ze-e-commerce zaseLatin America, kunye nabathengi baseBrazil, baseMexico nabaseArgentina abaqhuba ukukhula kolu didi.Ngokutsho kweGlobaldata, ukuthengiswa kwezixhobo zasekhaya kummandla kuya kunyuka nge-9% kwi-2021, ngexabiso lemarike ye-13 yeebhiliyoni zeedola.Abarhwebi banokugxila kwizinto zasekhitshini, ezinje ngeefriza zomoya, iimbiza ezinemisebenzi emininzi kunye neeseti zekhitshi.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
Emva kokungena kwimakethi yaseLatin America, abarhwebi bangayivula njani ngakumbi intengiso?
1. Gxininisa kwiimfuno zasekuhlaleni
Hlonipha imveliso eyodwa kunye neemfuno zenkonzo zabasebenzisi basekhaya, kwaye ukhethe iimveliso ngendlela ekujoliswe kuyo.Kwaye ukhetho lweendidi kufuneka luhambelane nesatifikethi sendawo esihambelanayo.
2. Indlela yokuhlawula
Imali yeyona ndlela idumileyo yokuhlawula eLatin America, kwaye intlawulo yayo yeselula nayo iphezulu.Abarhwebi kufuneka baxhase iindlela zokuhlawula eziqhelekileyo zasekuhlaleni ukuphucula amava omsebenzisi.
3. Imidiya yoluntu
Ngokutsho kwedatha ye-eMarketer, phantse i-400 yezigidi zabantu kulo mmandla baya kusebenzisa iiplatifomu zentlalo kwi-2022, kwaye iya kuba ngummandla onenani elikhulu labasebenzisi beendaba zoluntu.Abarhwebi kufuneka basebenzise imidiya yoluntu ngokukhawuleza ukunceda ukungena kwimarike.
4. Ulungiselelo
Uxinaniso lwezothutho eLatin America luphantsi, kwaye zininzi kwaye zinzima imimiselo yendawo.Ngokomzekelo, iMexico inemigaqo engqongqo yokukhutshwa kwezithethe, ukuhlolwa, ukurhafiswa, ukuqinisekiswa, njl.njl. Njengengcali kwi-e-commerce ewela umda, i-DHL e-commerce inomgca othembekileyo nosebenzayo waseMexico ozinikeleyo ukwenza isiphelo. -isiphelo sothutho isisombululo kubathengisi.
Ixesha lokuposa: Apr-17-2023
