Kumzila we-e-commerce ewela umda, abangeni abatsha banokuhlala bebonwa. UZhenai Meijia, othengisa kakhulu iimveliso zengubo, yenye yamashishini aphambili eTshayina, ebanga ukuba "yinkosi yeengubo kwihlabathi". Emva kokuba idweliswe kwibhodi ephambili ye-Shenzhen Stock Exchange ngo-2021, abatyali-mali bebeyikhuthaza ukuba iseke umda we-e-commerce.
Ngokutsho kukaHugo Cross-border, uZhenai Meijia uye wazama ubukhulu becala ishishini lombane wamanzi eTshayina, njengeDouyin, Xiaohongshu, Kuaishou njl.
01 Lungiselela iindlela ezininzi zokuwela imida ye-e-commerce
Iimveliso eziphambili zenkampani ziingubo kunye neebhedi (iikhithi, ii-quilt cores, pillow cores njl.). Ngelo xesha, inkampani ithengisa inani elincinci leetawuli, iimpahla zasekhaya, iikhaphethi kunye nezinye iingubo kunye nokupakishwa. Ishishini lokuthumela ngaphandle libalelwa kwi-90% yengeniso. Kwisiqingatha sokuqala sonyaka ka-2022, ingeniso kaZhenai Meijia ibimalunga ne-687 yezigidi zeeyuan kwaye inzuzo yayo ibimalunga ne-89.71 yezigidi zeeyuan. Ngokweenkcukacha-manani zoMbutho woShishino woMlaphu woBoya waseTshayina, kule minyaka mithathu idlulileyo, iimveliso zengubo zeZhenai Meijia zibekwe kwindawo yokuqala kukhuphiswano lwenqanaba loshishino lwamalaphu lwaseTshayina kunye noshishino lwempahla oluququzelelwa yiChina National Textile Industry Association.
Ukongeza kwishishini lemveli lokurhweba lwangaphandle, i-Real Aimejia ithe kwiqonga lokusebenzisana ngoJanuwari 21 ukuba ithengiswe kwiwebhusayithi ye-Alibaba International, MadeinChina kunye ne-1688 yamaqonga e-e-commerce. Ngokuphathelele iAmazon kunye namanye amajelo, Uthando lwenene uMeijia alukabhengeza. Ukhangelo lukaHugo olunqumla imida kwisayithi ye-Alibaba yamazwe ngamazwe lufumene iimveliso ezivela kwi-TRUELOVE, i-brand ye-Truelove, efana nale 100% yengubo yasekhaya ye-polyester ingezantsi, ixabisa phakathi kwe-$ 2.50 kunye ne-10 yeedola.
U-Hugo Cross-border wafumanisa ukuba ngoFebruwari 2022, umtyali-mali wabuza ukuba ishishini likaZhenai Meijia elikhoyo libandakanya urhwebo lwe-e-commerce, kodwa ngelo xesha waphendula ukuba akunjalo. Ngokwengxelo yesiqingatha sonyaka ka-Zhenai Meijia ka-2022, ingeniso yentengiso ye-intanethi yayiyi-2,768.13 yuan kuphela.
Ngoko ke, kungekudala ngaphambi kokuba iZhenaimei ivule ishishini layo kwiiplatifti ze-e-commerce eziwela umda ezifana ne-Alibaba ye-International site, kwaye kunokwenzeka ukuba ibe kwisiqingatha sesibini se-2022. Kwikhaya lobuhle bothando lwenene, i-e-commerce ewela umda luvavanyo olutsha lweshishini lamanzi.
01 Lungiselela iindlela ezininzi zokuwela imida ye-e-commerce
Iimveliso eziphambili zenkampani ziingubo kunye neebhedi (iikhithi, ii-quilt cores, pillow cores njl.). Ngelo xesha, inkampani ithengisa inani elincinci leetawuli, iimpahla zasekhaya, iikhaphethi kunye nezinye iingubo kunye nokupakishwa. Ishishini lokuthumela ngaphandle libalelwa kwi-90% yengeniso. Kwisiqingatha sokuqala sonyaka ka-2022, ingeniso kaZhenai Meijia ibimalunga ne-687 yezigidi zeeyuan kwaye inzuzo yayo ibimalunga ne-89.71 yezigidi zeeyuan. Ngokweenkcukacha-manani zoMbutho woShishino woMlaphu woBoya waseTshayina, kule minyaka mithathu idlulileyo, iimveliso zengubo zeZhenai Meijia zibekwe kwindawo yokuqala kukhuphiswano lwenqanaba loshishino lwamalaphu lwaseTshayina kunye noshishino lwempahla oluququzelelwa yiChina National Textile Industry Association.
Ukongeza kwishishini lemveli lokurhweba lwangaphandle, i-Real Aimejia ithe kwiqonga lokusebenzisana ngoJanuwari 21 ukuba ithengiswe kwiwebhusayithi ye-Alibaba International, MadeinChina kunye ne-1688 yamaqonga e-e-commerce. Ngokuphathelele iAmazon kunye namanye amajelo, Uthando lwenene uMeijia alukabhengeza. Ukhangelo lukaHugo olunqumla imida kwisayithi ye-Alibaba yamazwe ngamazwe lufumene iimveliso ezivela kwi-TRUELOVE, i-brand ye-Truelove, efana nale 100% yengubo yasekhaya ye-polyester ingezantsi, ixabisa phakathi kwe-$ 2.50 kunye ne-10 yeedola.
U-Hugo Cross-border wafumanisa ukuba ngoFebruwari 2022, umtyali-mali wabuza ukuba ishishini likaZhenai Meijia elikhoyo libandakanya urhwebo lwe-e-commerce, kodwa ngelo xesha waphendula ukuba akunjalo. Ngokwengxelo yesiqingatha sonyaka ka-Zhenai Meijia ka-2022, ingeniso yentengiso ye-intanethi yayiyi-2,768.13 yuan kuphela.
Ngoko ke, kungekudala ngaphambi kokuba iZhenaimei ivule ishishini layo kwiiplatifti ze-e-commerce eziwela umda ezifana ne-Alibaba ye-International site, kwaye kunokwenzeka ukuba ibe kwisiqingatha sesibini se-2022. Kwikhaya lobuhle bothando lwenene, i-e-commerce ewela umda luvavanyo olutsha lweshishini lamanzi.
| ijelo lokuthengisa | Ukuthengisa kwi-Intanethi | Ukuthengisa ngokuthe ngqo | ukuthengisa ngokuthe ngqo |
| imali yoshishino | 2768.13 | 5,840,476.14 | 367,020,992.88 |
| iindleko zokusebenza | 592.28 | 2,733,791.40 | 292,582,229.27 |
| izinga lengeniso epheleleyo | 78.60% | 53.19% | 20.28% |
| Umvuzo wokusebenza unyukile okanye wehla ukusuka kwixesha elifanayo kunyaka ophelileyo | -1798.11 | -1,248,278.62 | 25,275,753.23 |
| Iindleko zokusebenza zonyukile okanye zehla ukusuka kwixesha elifanayo kunyaka ophelileyo | -5,890.56 | -1,292,478.24 | 38,179,978.28 |
| Umyinge wengeniso ye-gross unyukile okanye wehla ukusuka kwixesha elifanayo kunyaka ophelileyo | 120.57% | 9.99% | -5.28% |
U-Zhenai Meijia uyavuma ukuba i-akhawunti yokuthengisa kwi-intanethi iphantsi ngokwentelekiso ngoku, ingakumbi njengokuphononongwa kunye nokugcinwa kwamajelo amatsha exesha elizayo enkampani.
Kuyaqondwa ukuba ukuthunyelwa kwengubo ye-Zhenai Meijia yamkela imodi yokuthengisa ngokuthe ngqo, enokuthi ihlulwe ngeendlela ezintathu: indlela yokuqala kukuqonda ukuthengisa ngokuthe ngqo ngemodi ye-ODM; Okwesibini kukuphumeza ukuthengisa ngokuthe ngqo kwimodi ye-OEM; Okwesithathu kukuphumeza ukuthengiswa ngokuthe ngqo kwemowudi yokuthumela uphawu lwabucala. Ngokwengxelo yesiqingatha sonyaka ka-2022, ingeniso eyenziwe ngokuthengiswa ngokuthe ngqo ifikelele kwi-360 yezigidi zeeyuan.
02 Ijolise kuMbindi Mpuma, uMntla Afrika kunye nezinye iimarike
Ilizwe lethu linelona tyathanga lemveliso ligqibeleleyo kwihlabathi kunye nelona nqanaba liphezulu lokuthelekisa imveliso, libe sisiseko semveliso yehlabathi, kunye nokuveliswa kokuziva.
ubukhulu becala isetyenziselwa ukuthumela ngaphandle, intengiso yasekhaya isabelo sincinci. Ngokwezibalo zokuqala, ngo-2021, i-China yavelisa kwaye yathumela ngaphandle kwezigidi ezingama-260 zeengubo zeentlobo ezahlukeneyo, kunye nokuthunyelwa kwamanye amazwe malunga ne-2.28 yeebhiliyoni zeedola zaseMelika, kubalwa malunga ne-60% yorhwebo lwengubo yehlabathi.
Ngokumalunga nommandla wemarike, iingubo zaseTshayina zithunyelwa ikakhulu kumazwe aseAfrika nakuMbindi Mpuma, zibalelwa malunga ne-60% yesabelo semarike. Ubukhulu becala ziyimveliso ephakathi kunye nesezantsi. Ubume bemveliso ziingubo zepolyester, iingubo zomqhaphu, iingubo ze-polyester kunye neengubo ezixutywe nge-polyester.
Kwelinye icala, abantu bommandla wama-Arabhu banomkhwa wokusebenzisa iingubo njengendawo yokulala ukuze bafudumale. Kumazwe ama-Arabhu, iingubo zingasetyenziswa nje njengempahla yokulala, kodwa njengempahla yokulala kunye neyokuhlobisa. Kulisiko ukuthumela iingubo njengezipho zomtshato, ukuzala, ukufa kwezalamane okanye imibhiyozo.
Ngaphezu koko, i-West Asia kunye noMntla Afrika kunye neminye imimandla yama-Arabhu ininzi imimandla yentlango eyomileyo, imozulu yenkqantosi okanye intlango yetropiki, ukunqongophala kwamanzi okugqithisileyo, imbalela kunye nentlango, kunye nomsebenzi wokugcinwa kothuli lwekhaphethi ubalasele kakhulu, uthuli aluyi kubhabha kwikhaphethi, kungekhona nje ukucoca umoya kunye nokuhombisa okusingqongileyo. Ngelo xesha, ngenxa yokuba iimveliso zengubo zixhathisa ukungcola, kulula ukucoceka kunezinye iimveliso, kwaye zingasetyenziselwa uluhlu olubanzi lweemeko. Ke ngoko, kukho imfuno enkulu yeengubo kuMbindi Mpuma. Ngaphezu koko, ngenxa yokunqongophala kobutyebi bamanzi kumazwe ase-Arabhu, iingubo azihlanjwanga kubomi bemihla ngemihla kwaye zisetyenziswa kakhulu njengempahla yabathengi. Abantu basekuhlaleni batshintsha iingubo rhoqo.
Ke ngoko, iimveliso zengubo zeJinaimei Family zibonwa ngokulula ngabathengi kuMbindi Mpuma, eAfrika nakwezinye iimarike, kwaye umda wentengiso usakhula. Nangona iimarike zaseYurophu nezaseMelika zizezinye zeemarike ezinemfuno enkulu yengubo kwihlabathi, ziye zaba "ziimarike ezikhulayo" kumashishini asekhaya anjengeZhenai Meijia, ngenxa yokuba amazwe aseYurophu nawaseMelika ubukhulu becala angenisa iingubo eziphakathi nezikudidi oluphezulu. Nangona kunjalo, ngenxa yokuphuculwa okuqhubekayo kobuchwephesha bezithintelo zokungeniswa kwempahla zaseYurophu naseMelika, uxinzelelo lwamashishini athumela ngaphandle lukhula kancinci kancinci.
IiMarike eziphambili kunye neeMveliso
| Iimarike eziphambili | Iyonke iNgeniso(%) |
| Embindi Mpuma | 33.08% |
| EMzantsi Asia | 13.85% |
| amantla Emelika | 11.54% |
| Imarike yasekhaya | 6.92% |
| Afrika | 6.15% |
| EMpuma Yurophu | 5.38% |
| Amazantsi emelika | 5.37% |
| kuMntla Yurophu | 4.62% |
| EMpuma Asia | 3.85% |
| Emazantsi Yurophu | 3.85% |
| UMzantsi Asia | 3.08% |
Njengoko kunokubonwa "kwisakhono sokurhweba" sewebhusayithi ye-Alibaba International, ngokwemali engenayo, iZhenai Meijia ibamba inxalenye enkulu kuMbindi Mpuma, ukuya kwi-33.08%, ilandelwa yi-South Asia, eMntla Melika kunye neminye imimandla.
Nangona kunjalo, ngokwendawo yentengiso, uZhenai Meijia naye uzama ukwandisa. I-Dacron blanket njengekhaya elibiza kakhulu kunye neemveliso zokuzonwabisa ziye zaphucula ngokuthe ngcembe indawo yayo, kwaye indawo yokusetyenziswa kwayo iye yanda ngokuthe ngcembe. Kuxelwe ukuba ngoku, abathengi bakaZhenai Meijia eYurophu, eMelika nakumazantsi-mpuma e-Asia baye bandisa ii-odolo zabo zeengubo ze-polyester, kwaye babonisa ukukhula okulungileyo, okulindeleke ukuba ibe yimarike entsha ebalulekileyo kwinkampani kwixesha elizayo.
NgokukaHugo Cross-border, indawo yeZhenai Family eZhejiang ineenzuzo ezithile kwishishini layo lokuthumela ngaphandle. Izibuko elilayishayo elithumela ngaphandle kwecandelo layo iZhenai Blanket kunye neZhenai Meijia Blanket liqhelekile ukuba yiNingbo Port. Ezi nkampani zimbini zimalunga neeyure ze-3 zokuhamba ukusuka e-Ningbo Port, evale i-port yokuthutha, ekulungele ukugcina iindleko zokuthutha kunye nokuqinisekisa ukuhanjiswa ngexesha elifanelekileyo.
UZhenai Meijia udize ukuba ulungelelwaniso lwangoku olusezandleni lwanele, kwixa elizayo luya kubambelela kwiimarike ezininzi, abathengi abaninzi, isicwangciso sentengiso yamajelo amaninzi, kwaye ngoncedo lwamajelo akwi-intanethi nangaphandle kwe-intanethi, sihlala siphucula umlinganiselo weemarike ezisakhulayo ezifana neYurophu neUnited States kunye nemarike yasekhaya, ukongeza, ngophuhliso lwengubo yelifu nezinye iimveliso zekhaphethi.
Ixesha lokuposa: Feb-17-2023
