Kumkhondo we-e-Commerder-Commerce enomda we-E-Commerce, Abangeneli abatsha banokuhlala kubonwa.UZhenai Meijia, othengisa kakhulu iimveliso zengubo, yenye yamashishini aphambili eTshayina, ebanga ukuba "yinkosi yeengubo kwihlabathi".Emva kokuba idweliswe kwiBhodi ephambili ye-Shenzhen Stock itshintshiselwano nge-2021, abatyali-mali bayinyanzela ukuba bamisele i-E-Commerce ye-e-Commerce.
NgokukaHugo Cross-border, uZhenai Meijia uye wazama kakhulu ishishini lombane wamanzi eTshayina, njengeDouyin, Xiaohongshu, Kuaishou njl. kunye nokuphonononga ukukhula okunokwenzeka kwamajelo amatsha.
01 Lungiselela iindlela ezininzi zokuwela imida ye-e-commerce
Eyona mveliso iphambili yenkampani inamachaphaza kunye neebhedi (izixhobo, izikhumba zenyikima, i-pilmess cores njl).Kwangelo xesha, inkampani ithengisa inani elincinci leetawuli, iimpahla zasekhaya, iikhaphethi kunye neminye imibuzo kunye nokupakisha.Ishishini lokuthumela ngaphandle libalelwa kwi-90% yengeniso.Kwisiqingatha sokuqala sonyaka ka-2022, ingeniso kaZhenai Meijia ibimalunga ne-687 yezigidi zeeyuan kwaye inzuzo yayo ibimalunga ne-89.71 yezigidi zeeyuan.Ngokweenkcukacha-manani zoMbutho woShishino woMlaphu woBoya waseTshayina, kule minyaka mithathu idlulileyo, iimveliso zengubo zeZhenai Meijia zibekwe kwindawo yokuqala kukhuphiswano lwenqanaba loshishino lwamalaphu lwaseTshayina kunye noshishino lwempahla oluququzelelwa yiChina National Textile Industry Association.
Ukongeza kwishishini lemveli lokurhweba lwangaphandle, i-Real Aimejia ithe kwiqonga lokusebenzisana ngoJanuwari 21 ukuba ithengiswe kwiwebhusayithi ye-Alibaba International, MadeinChina kunye ne-1688 yamaqonga e-e-commerce.Ngokuphathelele iAmazon kunye nezinye iitshathi, uthando lokwenyani Meijia aluchazwanga.Ukhangelo lukaHugo olunqumla imida kwisayithi ye-Alibaba yamazwe ngamazwe lufumene iimveliso ezivela kwi-TRUELOVE, i-brand ye-Truelove, efana nale 100% yengubo yasekhaya ye-polyester ingezantsi, ixabisa phakathi kwe-$ 2.50 kunye ne-10 yeedola.
U-Hugo Cross-border wafumanisa ukuba ngoFebruwari 2022, umtyali-mali wabuza ukuba ishishini likaZhenai Meijia elikhoyo libandakanya urhwebo lwe-e-commerce, kodwa ngelo xesha waphendula ukuba akunjalo.Ngokuka-Zhenai Meijia's 2022 Ingxelo ye-Semi-yoNyaka, iRhafu yayo ye-Intanethi yayili-2,768.13 yuan.
Ngoko ke, kungekudala ngaphambi kokuba uZhenaimei avule ishishini lakhe kwiiplatifti ze-e-commerce eziwela umda ezifana ne-Alibaba ye-International site, kwaye kunokwenzeka ukuba ibe kwisiqingatha sesibini se-2022. Kuba uthando lokwenene ikhaya lobuhle, umda we-e-umda we-e-umda. urhwebo luvavanyo olutsha lweshishini lamanzi.
01 Lungiselela iindlela ezininzi zokuwela imida ye-e-commerce
Eyona mveliso iphambili yenkampani inamachaphaza kunye neebhedi (izixhobo, izikhumba zenyikima, i-pilmess cores njl).Kwangelo xesha, inkampani ithengisa inani elincinci leetawuli, iimpahla zasekhaya, iikhaphethi kunye neminye imibuzo kunye nokupakisha.Ishishini lokuthumela ngaphandle libalelwa kwi-90% yengeniso.Kwisiqingatha sokuqala sonyaka ka-2022, ingeniso kaZhenai Meijia ibimalunga ne-687 yezigidi zeeyuan kwaye inzuzo yayo ibimalunga ne-89.71 yezigidi zeeyuan.Ngokweenkcukacha-manani zoMbutho woShishino woMlaphu woBoya waseTshayina, kule minyaka mithathu idlulileyo, iimveliso zengubo zeZhenai Meijia zibekwe kwindawo yokuqala kukhuphiswano lwenqanaba loshishino lwamalaphu lwaseTshayina kunye noshishino lwempahla oluququzelelwa yiChina National Textile Industry Association.
Ukongeza kwishishini lemveli lokurhweba lwangaphandle, i-Real Aimejia ithe kwiqonga lokusebenzisana ngoJanuwari 21 ukuba ithengiswe kwiwebhusayithi ye-Alibaba International, MadeinChina kunye ne-1688 yamaqonga e-e-commerce.Ngokuphathelele iAmazon kunye nezinye iitshathi, uthando lokwenyani Meijia aluchazwanga.Ukhangelo lukaHugo olunqumla imida kwisayithi ye-Alibaba yamazwe ngamazwe lufumene iimveliso ezivela kwi-TRUELOVE, i-brand ye-Truelove, efana nale 100% yengubo yasekhaya ye-polyester ingezantsi, ixabisa phakathi kwe-$ 2.50 kunye ne-10 yeedola.
U-Hugo Cross-border wafumanisa ukuba ngoFebruwari 2022, umtyali-mali wabuza ukuba ishishini likaZhenai Meijia elikhoyo libandakanya urhwebo lwe-e-commerce, kodwa ngelo xesha waphendula ukuba akunjalo.Ngokuka-Zhenai Meijia's 2022 Ingxelo ye-Semi-yoNyaka, iRhafu yayo ye-Intanethi yayili-2,768.13 yuan.
Ngoko ke, kungekudala ngaphambi kokuba uZhenaimei avule ishishini lakhe kwiiplatifti ze-e-commerce eziwela umda ezifana ne-Alibaba ye-International site, kwaye kunokwenzeka ukuba ibe kwisiqingatha sesibini se-2022. Kuba uthando lokwenene ikhaya lobuhle, umda we-e-umda we-e-umda. urhwebo luvavanyo olutsha lweshishini lamanzi.
| ijelo lokuthengisa | Ukuthengisa kwi-Intanethi | Ukuthengisa ngokuthe ngqo | ukuthengisa ngokuthe ngqo |
| imali yoshishino | 2768.13 | 5,840,476.14 | 367,020,992.88 |
| iindleko zokusebenza | 592.28 | 2,733,791.40 | 292,582,229.27 |
| izinga lengeniso epheleleyo | 78.60% | 53.19% | I-20.28% |
| Ingeniso esebenzayo inyuswe okanye inciphile kwixesha elifanayo kulo nyaka uphelileyo | -1798.11 | -1,248,278.62 | I-25,75,753.233 |
| Iindleko zokusebenza zinyuke okanye zinciphile kwixesha elifanayo kulo nyaka uphelileyo | -5,890.56 | -1,292,478.24 | 38,179,978.288 |
| Inzuzo yenzuzo yenzuzo yenzuzo okanye yehla kwixesha elifanayo kulo nyaka uphelileyo | I-120.57% | I-9.99% | -5.28% |
U-Zhenai Meijia uyavuma ukuba i-akhawunti yokuthengisa kwi-intanethi iphantsi ngokwentelekiso ngoku, ingakumbi njengokuphononongwa kunye nokugcinwa kwamajelo amatsha exesha elizayo enkampani.
Kuyaqondwa ukuba ukuthunyelwa kwengubo ye-Zhenai Meijia yamkela imodi yokuthengisa ngokuthe ngqo, enokuthi ihlulwe ngeendlela ezintathu: indlela yokuqala kukuqonda ukuthengisa ngokuthe ngqo ngemodi ye-ODM;Okwesibini kukufezekisa ukuthengiswa ngokuthe ngqo kwimowudi yeOEM;Elesithathu kukufumana ukuthengiswa ngokuthe ngqo kwimowudi yendlela yabucala yokuthumela kwelinye ilizwe.Ngokwengxelo ye-2022 ye-Semi-yonyaka, ingeniso efunyenwe yintengiso ethe ngqo yafikelela kwi-200 yezigidi yuan.
I-02 igxile kuMbindi Mpuma, kuMntla Afrika kunye nezinye iimakethi
Ilizwe lethu linelona tyathanga loshishino ligqibeleleyo kwihlabathi kunye nelona nqanaba liphezulu lokuthelekisa imveliso, libe sisiseko semveliso yehlabathi, kunye nokuveliswa kokuziva.
ubukhulu becala isetyenziselwa ukuthunyelwa kwelinye ilizwe, ukuthengisa kwekhaya kwabelana kancinci.Ngokwezibalo zokuqala, ngo-2021, i-China yavelisa kwaye yathumela ngaphandle kwezigidi ezingama-260 zeengubo zeentlobo ezahlukeneyo, kunye nokuthunyelwa kwamanye amazwe malunga ne-2.28 yeebhiliyoni zeedola zaseMelika, kubalwa malunga ne-60% yorhwebo lwengubo yehlabathi.
Ngokwendawo yentengiso, iingubo zaseTshayina ikakhulu zithunyelwe kwelinye ilizwe e-Afrika kunye namazwe aseMbindi Mpuma, inika ingxelo malunga ne-60% yesabelo sentengiso.Ubukhulu becala ziyimveliso ephakathi kunye nesezantsi.Ubume bemveliso ziingubo zepolyester, iingubo zomqhaphu, iingubo ze-polyester kunye neengubo ezixutywe nge-polyester.
Kwelinye icala, abantu bommandla wama-Arabhu banomkhwa wokusebenzisa iingubo njengendawo yokulala ukuze bafudumale.Kumazwe ama-Arabhu, iingubo zingasetyenziswa nje njengempahla yokulala, kodwa njengempahla yokulala kunye neyokuhlobisa.Kulisiko ukuthumela iingubo njengezipho zomtshato, ukuzala, ukufa kwezalamane okanye imibhiyozo.
Ngaphezu koko, i-West Asia kunye ne-North Africa kunye neminye imimandla yama-Arabhu ininzi imimandla eyomileyo yentlango, imozulu yetropiki okanye yenkqantosi, ukunqongophala kwamanzi amaninzi, imbalela kunye nentlango, kunye nomsebenzi wokugcinwa kothuli lwekhaphethi lubalaseleyo, uthuli aluyi kubhabha kwikhaphethi, kungekhona nje kuphela. ucoce umoya kwaye uhombise okusingqongileyo.Ngelo xesha, ngenxa yokuba iimveliso zengubo zixhathisa ukungcola, kulula ukucoceka kunezinye iimveliso, kwaye zingasetyenziselwa uluhlu olubanzi lweemeko.Ke ngoko, kukho imfuno enkulu yeengubo kuMbindi Mpuma.Ngaphezu koko, ngenxa yokunqongophala kobutyebi bamanzi kumazwe ase-Arabhu, iingubo azihlanjwanga kubomi bemihla ngemihla kwaye zisetyenziswa kakhulu njengempahla yabathengi.Abantu basekuhlaleni batshintsha iingubo rhoqo.
Ke ngoko, iimveliso zengubo zeJinaimei Family zibonwa ngokulula ngabathengi kuMbindi Mpuma, eAfrika nakwezinye iimarike, kwaye umda wentengiso usakhula.Nangona iimakethi zaseYurophu nezaseMelika ziyenye yeemarike ezinemfuno enkulu yengubo emhlabeni, ziye zaba "ziimarike ezikhulayo" kumashishini empahla yasekhaya anjengeZhenai Meijia, kuba amazwe aseYurophu naseMelika ikakhulu angenisa aphakathi kunye nomgangatho ophezulu. iingubo.Nangona kunjalo, ngenxa yokuphuculwa okuqhubekayo kobuchwephesha bezithintelo zokungeniswa kwempahla zaseYurophu naseMelika, uxinzelelo lwamashishini athumela ngaphandle lukhula kancinci kancinci.
IiMarike eziphambili kunye neeMveliso
| Iimarike eziphambili | Iyonke iNgeniso(%) |
| Embindi Mpuma | 33.08% |
| EMzantsi Asia | 13.85% |
| amantla Emelika | 11.54% |
| Imakethi yasekhaya | 6.92% |
| Afrika | I-6.15% |
| EMpuma Yurophu | 5.38% |
| Amazantsi emelika | 5.37% |
| kuMntla Yurophu | 4.62% |
| EMpuma Asia | 3.85% |
| Emazantsi Yurophu | 3.85% |
| UMzantsi Asia | 3.08% |
Njengoko kunokubonwa "kwisakhono sokurhweba" sewebhusayithi ye-Alibaba International, ngokwemali engenayo, iZhenai Meijia ibamba inxalenye enkulu kuMbindi Mpuma, ukuya kwi-33.08%, ilandelwa yi-South Asia, eMntla Melika kunye neminye imimandla.
Nangona kunjalo, ngokwendawo yentengiso, uZhenai Meijia naye uzama ukwandisa.I-Dacron blanket njengekhaya elibiza kakhulu kunye neemveliso zokuzonwabisa ziye zaphucula ngokuthe ngcembe indawo yayo, kwaye indawo yokusetyenziswa kwayo iye yanda ngokuthe ngcembe.Kuxelwe ukuba ngoku, abathengi bakaZhenai Meijia eYurophu, eMelika nakumazantsi-mpuma e-Asia baye bandisa ii-odolo zabo zeengubo ze-polyester, kwaye babonisa ukukhula okulungileyo, okulindeleke ukuba ibe yimarike entsha ebalulekileyo kwinkampani kwixesha elizayo.
NgokukaHugo Cross-border, indawo yeZhenai Family eZhejiang ineengenelo ezithile kwishishini layo lokuthumela ngaphandle.Izibuko lokuthumela ngaphandle kwecandelo layo iZhenai Blanket kunye neZhenai Meijia Blanket liqhelekile ukuba yiNingbo Port.Ezi nkampani zimbini zimalunga neeyure ze-3 zokuhamba ukusuka e-Ningbo Port, evale i-port yokuthutha, ekulungele ukugcina iindleko zokuthutha kunye nokuqinisekisa ukuhanjiswa ngexesha elifanelekileyo.
UZhenai Meijia udize ukuba ulungelelwaniso lwangoku olusesandleni lwanele, kwixesha elizayo liya kubambelela kwiimarike ezininzi, abathengi abaninzi, isicwangciso sentengiso yamajelo amaninzi, kwaye ngoncedo lwamajelo e-intanethi nangaphandle kwe-intanethi, rhoqo ukuphucula umlinganiselo weemarike ezivelayo. ezifana neYurophu kunye ne-United States kunye nemarike yasekhaya, ukongeza, ngophuhliso lwengubo yelifu, ikhaphethi kunye nezinye iimveliso ezintsha zokwandisa abathengi.
Ixesha lokuposa: Feb-17-2023
