Ubuhle kunye neemveliso zokhathalelo lomntu zidla ngokuba ziimveliso eziqhutywa lixabiso.Abathengi bahlala bekhetha iivenkile ezithengisa ukutya kwi-intanethi, ii-pharmacy ze-intanethi, iiwebhusayithi ezisemthethweni zobuhle kunye neempawu zokhathalelo lomntu, njl.njl. Phakathi kwazo, iiplatifti ezininzi ze-e-commerce zokuthengisa ezifana ne-Amazon zifanelekile Iyanelisa iimfuno zengqondo zabathengi kwaye ngaloo ndlela itsala abantu abaninzi.
1. Isishwankathelo semarike ye-e-commerce
Ngokubanzi, imarike yobuhle kunye nokhathalelo lomntu ibonise ukukhula, kwaye ukuthengiswa kwe-intanethi kuya kunyuka ngo-2022, kodwa kuya kuqhubeka kucotha kunezinga lokukhula ngo-2020 kunye no-2021.
Ukuza kuthi ga ngoku, icandelo lokhathalelo lobuqu lithathe indawo enkulu yentengiso yobuhle kunye nokhathalelo lomntu, kunye nentengiso ye-Intanethi yehlabathi ephantse ibe yi-120 yeebhiliyoni zeedola ngo-2022, xa kuthelekiswa ne-79.4 yeebhiliyoni zeedola zaseMelika ngo-2019. intlama yamazinyo kunye ne-deodorants, ukufikelela kubathengi abaninzi.Xa kuthelekiswa namanye amacandelwana obuhle kunye nemarike yokhathalelo lomntu, inqanaba lokusetyenziswa komntu ngamnye kolu luhlu luphezulu.
2. Uhlalutyo lwemifanekiso yabathengi
Ngexesha lobhubhane, imikhwa yokuthenga yabathengi ngokuthe ngcembe iye yatshintshela kwi-Intanethi, nto leyo eye yazisa uxinzelelo kubathengisi kunye neebrendi ukukhawulezisa isantya senguqu yedijithali kunye nokuphucula amandla okuzalisekisa izinto.Kwangaxeshanye, ukuthengisa kwi-Intanethi ngexesha lobhubhani nako kuye kwenzeka utshintsho olukhulu.Ukuthengiswa kwe-Intanethi kwi-Intanethi yokhathalelo lomntu ngo-2020 kunyuke nge-26% xa kuthelekiswa no-2019.
Ukongeza, ubuhle kunye nokhathalelo lobuqu abathengi eYurophu banenqanaba eliphezulu lenkcitho.Uninzi lwabathengi be-intanethi bachitha ngaphezulu kwe-US$120 ngenyanga ngokwe-avareji, kwaye i-13% yabathengi be-intanethi bachitha imali engange-US$600 ngenyanga.Kwangelo xesha, uninzi lobuhle be-intanethi kunye nabathengi bokhathalelo lobuqu besizukulwana sewaka leminyaka.Abathengi abaneminyaka eyi-25 ukuya kwi-34 i-akhawunti ye-32% yobuhle kunye nokunyamekela kwabathengi kunye ne-29% yabathengi be-intanethi bebonke.
I-25% yabathengi be-intanethi baseYurophu bathi banako ukuthenga ubuhle kunye neemveliso zokhathalelo lomntu kwi-intanethi kunasevenkileni, ephezulu kakhulu kune-15% kuMbindi Mpuma kunye ne-8% e-Afrika.Lo mlinganiselo uya kuqhubeka nokutshintsha njengoko inani lobuhle kunye nabathengi bokunyamekela komntu kuMbindi Mpuma liqhubeka nokukhula.
Ixabiso kunye nokulula kwamajelo e-intanethi kubaluleke kakhulu kubathengi.I-38% yabathengi baseBritane baya kukhetha ngokuthe ngqo amajelo e-intanethi okuthenga.“Abakhathali nokuba bathenga phi, ukuba nje imveliso iyasebenziseka”.I-40% yabathengi base-US, i-46% yabathengi base-Australia kunye ne-48% yabathengi baseJamani babambe umbono ofanayo.Ke ngoko, izinga lokugcinwa kwabathengi kwiitshaneli ze-intanethi zabarhwebi liya kubaluleka ngakumbi.
Xa abathengi baseYurophu bebuzwa ukuba kutheni bekhetha iiplatifti ze-e-commerce zenkampani yesithathu, izizathu eziphambili abazinika ixabiso (73%) kunye nokulula (72%).Njengoko abathengi kumazwe amaninzi bejongana nokunyuka kwamaxabiso kunye neendleko zeengxaki zokuphila, izibonelelo zamajelo e-intanethi ziya kwandiswa ngakumbi.
3. Uhlalutyo lweMarike lweMimandla eMithathu eMikhulu
IYurophu yeyona ndawo iphambili yentengiso yobuhle kunye nenqanaba lokhathalelo lomntu, kodwa uMbindi Mpuma kunye neAfrika zinamazinga aphezulu okukhula.
• kuMbindi Mpuma
Ngenxa yobuninzi bazo, i-Iran kunye neTurkey ziimarike zobuhle kunye nokhathalelo lomntu kuMbindi Mpuma, ezinobungakanani bentengiso ye-US $ 6.7 yebhiliyoni ngo-2022.
Abemi bakwaSirayeli abazizigidi ezisisi-9.2 bancinci kakhulu kune-Iran okanye i-84 yezigidi zaseTurkey, kodwa abathengi belizwe bachitha ngaphezulu kudidi lobuhle kunye nokhathalelo lomntu.
Abathengi abancinci kuMbindi Mpuma bazimisele kakhulu ukusebenzisa ii-smartphones kunye nemithombo yeendaba zentlalo, kwaye i-GDP yelizwe ngalinye iphezulu kakhulu.Abathengi baseMbindi Mpuma bathi iiplatifomu zeqela lesithathu ziyindlela yabo yokuthenga ekhethiweyo, ehambelana nabathengi baseAsia.3.Uhlalutyo lweMarike lweMimandla emithathu eMikhulu
IYurophu yeyona marike iphambili yengingqi yobuhle kunye nenqanaba lokhathalelo lomntu, kodwa uMbindi Mpuma kunye neAfrika zinamazinga aphezulu okukhula.
• kuMbindi Mpuma
Ngenxa yobuninzi bazo, i-Iran kunye neTurkey ziimarike zobuhle kunye nokhathalelo lomntu kuMbindi Mpuma, ezinobungakanani bentengiso ye-US$6.7 yeebhiliyoni ngo-2022.
Abemi bakwaSirayeli abazizigidi ezisisi-9.2 bancinci kakhulu kune-Iran okanye i-84 yezigidi zaseTurkey, kodwa abathengi belizwe bachitha ngaphezulu kudidi lobuhle kunye nokhathalelo lomntu.
Abathengi abancinci kuMbindi Mpuma bazimisele kakhulu ukusebenzisa ii-smartphones kunye nemithombo yeendaba zentlalo, kwaye i-GDP yelizwe ngalinye iphezulu kakhulu.Abathengi kuMbindi Mpuma bathi amaqonga eqela lesithathu lijelo labo lokuthenga elikhethiweyo, elihambelana nabathengi baseAsia.
Ixesha lokuposa: Apr-04-2023
